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One of the most famous cases is Kandi Burruss, who wrote hits like the Grammy-winning "No Scrubs" for TLC, "Bills, Bills, Bills" for Destiny's Child, and "There You Go" for Pink, only to have her solo effort, 2000's Hey Kandi, flop.

For every Bruno Mars, there is a songwriter who has failed at the endeavor. Still, future stardom isn't a foregone conclusion. Songwriter-to-superstar is a path traveled with increasing frequency recently, with Bruno Mars, Ke$ha, and Lady Gaga all penning hits for others before stepping up to the mic themselves. To date, it has amassed more than 3.5 million views on YouTube, and played on the radio all summer. The video was as much a love letter to McKee from the chorus of industry players rooting for her breakout as it was a ploy to drum up interest in her career launch. The song went up on YouTube in July with viral video–making fanfare, including a red carpet's worth of McKee's celebrity friends-from Ke$ha and Perry to Joan Rivers and George Takei-lip-syncing to the track. "American Girl," the lead single off McKee's debut album-expected in early 2014 from Epic Records-appropriates some of her hit-making prowess for herself. McKee and Perry first met when they were both penniless songwriters hawking their clothes at a Los Angeles thrift store.
